Author: Incomar Services

Branding: Understand Yourself & Your Message

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, founder and CEO of The difference between brand and brand identity is that brand identity is the language used. Your brand is the emotional relationship with your customers, while your brand identity is the visual representation that…
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August 15, 2019 0

Pause, Plan, Perform: The Importance of Project Planning

When beginning a project, it is easy to want to just jump right in and get started. The ideas are flowing, you’re feeling inspired, and that end goal seems so easy to achieve! But it is important to take a step back and create a plan of action before just diving in. The planning stage…
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August 1, 2019 0

A+ Content

What is A+ Content? A+ content is a feature on Amazon that allows you to provide more in-depth details about your product, including, but not limited to, item descriptions, videos, infographics and more. A+ content may also be used to compare your product to those of your competitors. Typically, consumers will find A+ content on…
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July 18, 2019 0

A Frequently Asked Question

What is Incomar Services? Simply put, INCOMAR stands for INtegrated COntent MARketing. It’s our job to create and manage strategic content for you. We help you show off your products to existing and potential customers through our variety of services. We believe that there is no such thing as a boring product, and we represent…
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November 1, 2018 7342

The Importance of Video

The Beginning In the mid 90s, just having a website with text and images was enough to get attention.  “If you build it, they will come” was real.  There wasn’t a lot of competition.  Yahoo! was hand-entered information.  Jeff Bezos was selling books out of his garage.  And Michael Dell was building computers in his…
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June 22, 2018 0

The Power of High Quality Images

  Rarely, if ever, do we make blind purchases. For many of us, part of the purchasing process is the ability to hold the product and experience it firsthand. But with online sales in the trillions and 79% of Americans doing their shopping on the Internet, consumers are sacrificing the physical experience in exchange for…
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June 7, 2018 0

There’s More to Social Media Than Facebook

So, your company or business has a Facebook page. That’s great, you’re somewhat plugged into social media. Your posts have the potential to reach millions of Facebook users, but you’re still missing out on millions of people on the other social media platforms.   Here’s Incomar’s guide to social media platforms (other than Facebook, of…
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May 23, 2018 4016

When music sets the tone….

Whether it’s the reverberation of a plucked guitar string fading out to nothingness, a simple tune that evokes a feeling of floating, or a brass fanfare that brings the listener directly to attention, music has always elicited a response from the human recipient of these sounds.  Although the “Hurrian Hymn No. 6” is considered the…
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March 13, 2018 6498

Q4 2017 US E-Commerce Sales Update!

Earlier today the U.S. Department of Commerce released their updated sales figures through the end of last year. They estimated US Retail e-commerce sales for the 4th quarter of 2017 to be $119.0 billion (adjusted for seasonal variation). This represents growth of of 3.2% versus the previous quarter and a hefty 16.9% increase versus the…
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February 16, 2018 4299

Classic Rock and Thoughtful Video Asset Creation….Who knew?

The title song of British singer Rod Stewart’s third solo album repeated the lyric “…every picture tells a story, don’t it?” Over and over, like a mantra.  And while it’s true that one picture can suggest a story (or can achieve the similar analogy ‘one picture is worth a thousand words’), sometimes more inspirational fuel…
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February 1, 2018 4248