Category: Incomar Insights

Branding: Understand Yourself & Your Message

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, founder and CEO of The difference between brand and brand identity is that brand identity is the language used. Your brand is the emotional relationship with your customers, while your brand identity is the visual representation that…
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August 15, 2019 0

Pause, Plan, Perform: The Importance of Project Planning

When beginning a project, it is easy to want to just jump right in and get started. The ideas are flowing, you’re feeling inspired, and that end goal seems so easy to achieve! But it is important to take a step back and create a plan of action before just diving in. The planning stage…
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August 1, 2019 0

A+ Content

What is A+ Content? A+ content is a feature on Amazon that allows you to provide more in-depth details about your product, including, but not limited to, item descriptions, videos, infographics and more. A+ content may also be used to compare your product to those of your competitors. Typically, consumers will find A+ content on…
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July 18, 2019 0

Digital Asset Management – What is it and why do I need it?

  What Is Digital Asset Management?  Believe it or not, you’re most likely familiar with the basic concepts of digital asset management (DAM). Digital Asset Management is all about saving, naming and sharing images, video files, audio files, and so on. To be successful your digital assets should be stored and cataloged in a centralized location that is…
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December 3, 2018 0

A Frequently Asked Question

What is Incomar Services? Simply put, INCOMAR stands for INtegrated COntent MARketing. It’s our job to create and manage strategic content for you. We help you show off your products to existing and potential customers through our variety of services. We believe that there is no such thing as a boring product, and we represent…
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November 1, 2018 7342

Know Your Image File Formats

All image files are not created equal. Depending on where and how you plan to use an image, different types of files are needed to deliver professional-quality results. It’s not a simple question of determining whether an image will be delivered to a printer or uploaded to the web or used on a sell sheet…
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October 18, 2018 0

What Makes An Effective Product Video?

Over the years, we have worked with many manufacturers to produce dynamic, engaging videos that drive product sales on their websites and on resellers’ online platforms. While every product video is different, we have identified several key characteristics of the best product videos. Use the following checklist to determine whether your video assets are as…
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October 5, 2018 0

Strategies for Articulating Features and Benefits Through Product Images

In the world of  e-commerce, images have proven to be far more powerful than words alone to persuade end users to make a purchase. But just any image won’t do. For many products, it takes a set of high-quality images to tell a comprehensive story about product features and benefits. A successful set of images…
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September 20, 2018 0


When it comes to product videos, one size doen’t fit all. Paying close attention to the differences in resellers’ website interfaces, social media channels and syndication sites results in videos that resonate with viewers. And, creating video content that matches the platform characteristics is the best way to get more value out of your video…
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September 7, 2018 0


  Everyone agrees images are essential in ecommerce. Images have the power to build trust and educate the consumer. And words can’t compete with the ability of engaging photographs to make an immediate, emotional connection with the viewer. Approaches to creating and using product images vary widely. What works best? How many images should you…
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August 21, 2018 0