“If you don’t know where you are going, you might wind up someplace else” – Yogi Berra
This has always been one of my favorite quotes. Why? Because it speaks to the need for knowing where you are and where you want to end up. It speaks to self-awareness both personally and for your business. At Incomar Services we live this reality every day.
Many companies we speak with are aware that they want, or need better content, but aren’t really sure what that means. In fairness, it means something different to each organization with whom we meet. The real key to understanding the journey ahead is knowing where they are today.
Understanding where their company needs to be, means understanding current content “best practices”. Not only what is being exhibited by their competitors but also by market leaders in the same or adjacent market spaces. This is where one of the most critical elements of engagement occurs, in the audit phase.
At Incomar Services we have performed many content audits for our clients. From these, and partnering with our clients, we have determined how best to create a content roadmap along with timelines for creation and integration of dynamic new, enhanced digital assets. Better assets drive enhanced sales conversion and improve the user experience!
Well-executed content audits ensure that you know where you are going and don’t end up “someplace else”. How can we at Incomar Services help you take your digital marketing to where you want and need it to be? Give us a call at 847 541-4626 or e-mail firstname.lastname@example.org.