The Power of High Quality Images

  Rarely, if ever, do we make blind purchases. For many of us, part of the purchasing process is the ability to hold the product and experience it firsthand. But with online sales in the trillions and 79% of Americans doing their shopping on the Internet, consumers are sacrificing the physical experience in exchange for…
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June 7, 2018 0

There’s More to Social Media Than Facebook

So, your company or business has a Facebook page. That’s great, you’re somewhat plugged into social media. Your posts have the potential to reach millions of Facebook users, but you’re still missing out on millions of people on the other social media platforms.   Here’s Incomar’s guide to social media platforms (other than Facebook, of…
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May 23, 2018 3805

When music sets the tone….

Whether it’s the reverberation of a plucked guitar string fading out to nothingness, a simple tune that evokes a feeling of floating, or a brass fanfare that brings the listener directly to attention, music has always elicited a response from the human recipient of these sounds.  Although the “Hurrian Hymn No. 6” is considered the…
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March 13, 2018 6110

Q4 2017 US E-Commerce Sales Update!

Earlier today the U.S. Department of Commerce released their updated sales figures through the end of last year. They estimated US Retail e-commerce sales for the 4th quarter of 2017 to be $119.0 billion (adjusted for seasonal variation). This represents growth of of 3.2% versus the previous quarter and a hefty 16.9% increase versus the…
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February 16, 2018 4029

Classic Rock and Thoughtful Video Asset Creation….Who knew?

The title song of British singer Rod Stewart’s third solo album repeated the lyric “…every picture tells a story, don’t it?” Over and over, like a mantra.  And while it’s true that one picture can suggest a story (or can achieve the similar analogy ‘one picture is worth a thousand words’), sometimes more inspirational fuel…
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February 1, 2018 3832

It was a legendary rant…

  Arizona Cardinals football coach Dennis Green, visibly upset after his team had a fourth-quarter meltdown and lost in the final seconds to the Chicago Bears, famously uttered “…they were who we THOUGHT they were!”  Green was not only livid that his team didn’t perform well at ‘crunch time’, but went on to explain tersely…
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January 8, 2018 4642

Collaboration yields the best results!

‘I became a good pitcher when I stopped trying to make them miss the ball and started trying to make them hit it.’—Sandy Koufax What does that mean? In baseball parlance, the Hall of Fame pitcher started off his career by thinking his fastball was so alive he could blow each pitch by every hitter. And for…
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December 11, 2017 4756

Q3 2017 US E-Commerce Sales Update

On Friday November 17th the U. S. Department of Commerce announced that the estimate of US retail e-commerce sales for the 3rd quarter of 2017 was $115.3 billion. This represented an increase of 3.6% from Q2 2017 and a strong 15.5 % increase over 3nd quarter 2016, while total retail sales increased by 4.3% in the same…
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November 27, 2017 3739

“If you don’t know where you are going, you might wind up someplace else” – Yogi Berra

This has always been one of my favorite quotes.  Why?  Because it speaks to the need for knowing where you are and where you want to end up.  It speaks to self-awareness both personally and for your business.  At Incomar Services we live this reality every day. Many companies we speak with are aware that…
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October 31, 2017 6526

Why is what we do at Incomar Services important?

Incomar stands for Integrated Content Marketing and we are great at creating and managing dynamic product content for our clients. But why is this important to you and your business’ growth? Because product content – rich product descriptions incorporating features, advantages and benefits supported by multiple images and yes, even video, are the core of any digital marketing…
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October 9, 2017 4789