Incomar Insights Blog

Some manufacturers believe a “nice” photo of their product is “good enough.”  And that everyone knows how to use it.  Wrong.  Your images need to tell a story.  They need to show the prospective customer what the image looks like from all angles.  It should show...

Why Video is Important Did you know that one third of all online activity is spent watching video? That’s a lot of watch time! Consumers crave video because they want their information to be concise, visually appealing, and most of all, entertaining. If you want to...

Rarely, if ever, do we make blind purchases. For many of us, part of the purchasing process is the ability to hold the product and experience it firsthand. But with online sales in the trillions and 79% of Americans doing their shopping on the Internet, consumers are...

So, your company or business has a Facebook page. That’s great, you’re somewhat plugged into social media. Your posts have the potential to reach millions of Facebook users, but you’re still missing out on millions of people on the other social media platforms. Here’s...

Whether it’s the reverberation of a plucked guitar string fading out to nothingness, a simple tune that evokes a feeling of floating, or a brass fanfare that brings the listener directly to attention, music has always elicited a response from the human recipient of...

Earlier today the U.S. Department of Commerce released their updated sales figures through the end of last year. They estimated US Retail e-commerce sales for the 4th quarter of 2017 to be $119.0 billion (adjusted for seasonal variation). This represents growth of of...

"I became a good pitcher when I stopped trying to make them miss the ball and started trying to make them hit it." — Sandy Koufax What does that mean? In baseball parlance, the Hall of Fame pitcher started off his career by thinking his fastball was so alive he could...

“If you don’t know where you are going, you might wind up someplace else” – Yogi Berra This has always been one of my favorite quotes.  Why?  Because it speaks to the need for knowing where you are and where you want to end up.  It speaks to self-awareness both...

Incomar stands for Integrated Content Marketing and we are great at creating and managing dynamic product content for our clients. But why is this important to you and your business’ growth? Because product content – rich product descriptions incorporating features,...

And to help make learning about it special, we’ve developed a lesson plan for you! At Incomar Services, we worked with a local art teacher to develop a fun, interactive Columbus Day lesson plan for use in elementary schools, middle schools and Jr. highs.  When we did...

Last Thursday the U. S. Department of Commerce announced that e-commerce sales for the second quarter of 2017 were $105.1 billion.  This represented an increase of 6.9% from Q1 2017 and a whopping 16.3 % increase over second quarter 2016 while total retail sales...