Incomar Insights Blog

Everyone agrees images are essential in e-commerce. Images have the power to build trust and educate the consumer. And words can’t compete with the ability of engaging photographs to make an immediate, emotional connection with the viewer. Approaches to creating and...

A look at major resellers’ websites provides strong evidence that product videos are an increasingly important tool in your ecommerce marketing toolkit. In fact, a blogpost on the Forbes website reports that 87% of online marketers today are using video. If you’re not...

Some manufacturers believe a “nice” photo of their product is “good enough.”  And that everyone knows how to use it.  Wrong.  Your images need to tell a story.  They need to show the prospective customer what the image looks like from all angles.  It should show...

Why Video is Important Did you know that one third of all online activity is spent watching video? That’s a lot of watch time! Consumers crave video because they want their information to be concise, visually appealing, and most of all, entertaining. If you want to...

Rarely, if ever, do we make blind purchases. For many of us, part of the purchasing process is the ability to hold the product and experience it firsthand. But with online sales in the trillions and 79% of Americans doing their shopping on the Internet, consumers are...

Whether it’s the reverberation of a plucked guitar string fading out to nothingness, a simple tune that evokes a feeling of floating, or a brass fanfare that brings the listener directly to attention, music has always elicited a response from the human recipient of...

"I became a good pitcher when I stopped trying to make them miss the ball and started trying to make them hit it." — Sandy Koufax What does that mean? In baseball parlance, the Hall of Fame pitcher started off his career by thinking his fastball was so alive he could...

“If you don’t know where you are going, you might wind up someplace else” – Yogi Berra This has always been one of my favorite quotes.  Why?  Because it speaks to the need for knowing where you are and where you want to end up.  It speaks to self-awareness both...

Incomar stands for Integrated Content Marketing and we are great at creating and managing dynamic product content for our clients. But why is this important to you and your business’ growth? Because product content – rich product descriptions incorporating features,...