Why Video is Important

Did you know that one third of all online activity is spent watching video? That’s a lot of watch time! Consumers crave video because they want their information to be concise, visually appealing, and most of all, entertaining. If you want to compete in today’s saturated marketplace, you must utilize video while marketing your product.

Using video in advertising products is proven to be highly successful: In 2020, it was reported that 93% of brands got a new customer because of a video on social media. On the consumer side, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video (Hubspot).

Video can be utilized for more than just advertising your product; you can also use it on the support end. In fact, 43% of video marketers say video has reduced the number of support calls they’ve received. Video can be used at every stage of your product. The only limit is your imagination!

Quality Matters

This doesn’t mean merely taking a video of your product and posting it on the internet! There’s a lot to think about. What kind of video do you want to post? How long should it be? What about lighting? Ambience? Voiceover? Music? The list goes on and on.

If you’re overwhelmed, don’t worry! Incomar is here to help. Our talented team can help you produce professional videos for your product, no matter the type. We’ve got the insights and the skill to walk you through every step of the video creation process, from concepting to production.

Looking for an example of our work? Here’s our video portfolio.

Food for Thought

The data does not lie. Pictures are nice, but utilizing video allows you to spoon feed your customer the information you know they crave. Don’t get left behind; start seeing how video can improve your product today.

We would be thrilled to help you in your video creation process. Reach out to us at [email protected] or give us a call at 847.541.4626. We look forward to working with you!