In the mid 90s, just having a website with text and images was enough to get attention. “If you build it, they will come” was real. There wasn’t a lot of competition. Yahoo! was hand-entered information. Jeff Bezos was selling books out of his garage. And Michael Dell was building computers in his college dorm.
That’s when I built my first website. It was slow… it had to be viewed on a 14 4 modem, it was ugly with too many bevels, and not very well planned out. We just didn’t know what was going to work or how to do it. And video? Impossible to stream live footage.
It’s not the 90s anymore. Your competition for customers is much greater than ever, with no signs of slowing down. Our attention spans are shorter, we’re not willing to spend additional time figuring out what we need, and we “deserve” it. We want it now.
Video shows up in approximately 14% of all web search results. It may not sound like much, but with 40,000 Google searches every second, it adds up quickly.
Your customers want to watch videos. They want to believe that you, the manufacturer, are thinking about their needs and not just your bottom line. 73% of all US adults are more likely to make a purchase after watching your video that explains your product.
Food for Thought
The results are real. Video helps you sell your products with more frequency than photos alone. Pictures are nice, but spoon feed your customer the information you know they crave. And hand it to them on a silver platter.
To learn more, give us a call at 847-541-4626.