Incomar Insights Blog

Digital Asset Management – What is it and why do I need it?

Digital Asset Management – What is it and why do I need it?

What Is Digital Asset Management?  Believe it or not, you’re most likely familiar with the basic concepts of digital asset management (DAM). Digital Asset Management is all about saving, naming and sharing images, video files, audio files, and so on. To be successful...

A Frequently Asked Question

A Frequently Asked Question

What is Incomar Services? Simply put, INCOMAR stands for INtegrated COntent MARketing. It’s our job to create and manage strategic content for you. We help you show off your products to existing and potential customers through our variety of services. We believe that...

Know Your Image File Formats

Know Your Image File Formats

All image files are not created equal. Depending on where and how you plan to use an image, different types of files are needed to deliver professional-quality results. It’s not a simple question of determining whether an image will be delivered to a printer or...

What Makes An Effective Product Video?

What Makes An Effective Product Video?

Over the years, we have worked with many manufacturers to produce dynamic, engaging videos that drive product sales on their websites and on resellers’ online platforms. While every product video is different, we have identified several key characteristics of the best...

Why You Should Tailor Your Video Assets to Fit Multiple Platforms

Why You Should Tailor Your Video Assets to Fit Multiple Platforms

When it comes to product videos, one size doesn’t fit all. Paying close attention to the differences in resellers’ website interfaces, social media channels and syndication sites results in videos that resonate with viewers. And, creating video content that matches...

Why You Need an Image Strategy

Why You Need an Image Strategy

Everyone agrees images are essential in e-commerce. Images have the power to build trust and educate the consumer. And words can’t compete with the ability of engaging photographs to make an immediate, emotional connection with the viewer. Approaches to creating and...

Four Ways Product Videos Drive Increased Online Sales

Four Ways Product Videos Drive Increased Online Sales

A look at major resellers’ websites provides strong evidence that product videos are an increasingly important tool in your ecommerce marketing toolkit. In fact, a blogpost on the Forbes website reports that 87% of online marketers today are using video. If you’re not...

Developing an Effective Image Strategy

Developing an Effective Image Strategy

Some manufacturers believe a “nice” photo of their product is “good enough.”  And that everyone knows how to use it.  Wrong.  Your images need to tell a story.  They need to show the prospective customer what the image looks like from all angles.  It should show...

The Importance of Video

The Importance of Video

The Beginning In the mid 90s, just having a website with text and images was enough to get attention.  “If you build it, they will come” was real.  There wasn’t a lot of competition.  Yahoo! was hand-entered information.  Jeff Bezos was selling books out of his...

The Power of High Quality Images

The Power of High Quality Images

Rarely, if ever, do we make blind purchases. For many of us, part of the purchasing process is the ability to hold the product and experience it firsthand. But with online sales in the trillions and 79% of Americans doing their shopping on the Internet, consumers are...

There’s More to Social Media Than Facebook

There’s More to Social Media Than Facebook

So, your company or business has a Facebook page. That’s great, you’re somewhat plugged into social media. Your posts have the potential to reach millions of Facebook users, but you’re still missing out on millions of people on the other social media platforms. Here’s...

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