All image files are not created equal.

Depending on where and how you plan to use an image, different types of files are needed. A basic understanding of the different types of image files – and when and where to use them –will ensure seamless collaboration and efficient delivery.

Four common image file types:

JPEG or JPG (Joint Photographic Experts Group)
  • Widely used format
  • Best for web on a white background
  • Smallest file size when saved at 72 DPI
  • Easily attaches to emails or uploaded to platforms with file size restrictions

TIFF or TIF (Tagged Image File Format)
  • Highest quality
  • Largest file size
  • Best for print applications
  • Files are often too large to attach to an email or use on the web

GIF (Graphic Interchange Format)
  • Used to create animations for the web
  • Not suitable for print
  • Limited color options

PNG (Portable Network Graphics)
  • Exclusively for web use, not print application
  • Best option when you need a transparent background
  • Better image quality than JPEGs

Do you need help developing an effective image file strategy? Give us a call at 847.541.4626 or send an email to [email protected].