Incomar Insights Blog

Here at Incomar Creative Services, we value teamwork and the melding of minds. We consider this step to be crucial to our creative process. Afterall, the best ideas happen when we put our heads together!  From the very beginning, Incomar understands that collaboration...

The Customer: Gratnells The worldwide leader in educational storage solutions, Gratnells, recently upgraded their Dynamis product line. They tasked Incomar to develop new images before the actual units were built, in order to hit the ground running with all necessary...

Early Beginnings In the mid 90s, just having a website with text and images was enough to get attention.  “If you build it, they will come” was real.  There wasn’t a lot of competition.  Yahoo! was hand-entered information.  Michael Dell was building computers in his...

RGB and CMYK are the two most common color modes used in graphic design. While they each have advantages, certain types of projects require specific modes. It is important to understand the differences between RGB and CMYK so you can choose the one that is best for...

All image files are not created equal. Depending on where and how you plan to use an image, different types of files are needed. A basic understanding of the different types of image files – and when and where to use them –will ensure seamless collaboration and...

Many people describe dealing with or working for, customer service as a special place in hell. However, this could very well be because companies are overlooking the ever-evolving design tools. Animation and video are transforming the way businesses are interacting...

At Incomar Services it’s our job to create and manage strategic content for our customers. We assist in the Strategy, Creation, and Integration of products and to promote them to existing and potential customers through a variety of sources. Case in point… Diversified...

What Is Digital Asset Management?  Believe it or not, you’re most likely familiar with the basic concepts of digital asset management (DAM). Digital Asset Management is all about saving, naming and sharing images, video files, audio files, and so on. To be successful...

What is Incomar Services? Simply put, INCOMAR stands for INtegrated COntent MARketing. It’s our job to create and manage strategic content for you. We help you show off your products to existing and potential customers through our variety of services. We believe that...

Over the years, we have worked with many manufacturers to produce dynamic, engaging videos that drive product sales on their websites and on resellers’ online platforms. While every product video is different, we have identified several key characteristics of the best...

In the world of  e-commerce, images have proven to be far more powerful than words alone to persuade end users to make a purchase. But just any image won’t do. For many products, it takes a set of high-quality images to tell a comprehensive story about product...

When it comes to product videos, one size doesn’t fit all. Paying close attention to the differences in resellers’ website interfaces, social media channels and syndication sites results in videos that resonate with viewers. And, creating video content that matches...